We'll explain and share what Keuringsdienst van Waarde discovered. Our brands Hvid and Kico Label make a conscious choice: only non-superwash and mulesing-free wool. Because wool is at its best when the animal has been well cared for.

Read why wool is a great choice for your little one in the summer. In this blog, you'll discover how merino wool regulates temperature and is soft on a baby's skin, during both warm and cool moments of the day.

Read how soft woolen blankets, sleeping bags and playpen mats from Kico label provide warmth, comfort and security for your baby.

Discover the enchanting world of Egmont Toys at Baebee Store. From atmospheric mushroom lamps to sustainable wooden toys and cuddly animals.

The updated Moonie 2.0 is a soft cuddly toy with light, sound, a smart cry detector, and recording function. A sleep buddy for your baby!

Discover Finch & Fable: sustainable, timeless children's clothing made from organic cotton. Now available at Baebee Store!

Discover the benefits of this soft, breathable, and sustainable material. Read all about Hvid's beautiful collection in our blog.

Discover why Senger Naturwelt's cuddly toys are so popular! From the familiar goose to a cute seal, these thermal cuddly toys offer both warmth and coolness for your baby.

Learn all about Moonie: the cuddly toy that brings peace and sleep to your baby. Discover how the night light, soothing sounds, and smart features work.

As a parent, you want the best for your child and want to make the right choices. A comfortable, happy baby is worth its weight in gold. Wool can play a magical role in that.

How exciting, you're pregnant! But how do you tell your friends and family in an original way?

Planning a baby shower? What to give the expectant mother?